Softlips is a brand by The Mentholatum Company based in New York. For more information visit their homepage.
I like the thin and long shape of the container, which is just different and more elegant than the average lip balm product, they smell great, but get used up quite fast in my experience.
The ones I have are:
Citrus Lemon, Sparkle Mint, French Vanilla, Cocktails Margarita, Cocktails Tequila Sunrise, Vanilla, Cherry, Pearl,Acai Berry, Raspberry, Strawberry
There is also Papaya, Chai Tea (!)